(KANSAS CITY) - Camp Fire USA has joined The North Face Affiliate Program, Kirk Kirkpatrick, V.P. and Chief Marketing Officer, announced today.
“We are thrilled to be working with such an outstanding organization that shares our passion for giving children and youth a greater appreciation of the outdoors and the environment," Kirkpatrick said. "This strategic partnership is one that really makes total sense. Even better, this comes just as parents and kids everywhere begin their Back to School shopping."
Youth and adults currently involved with Camp Fire, as well as millions of Camp Fire alumni nationwide, can now visit campfireusa.org, click on The North Face link, and be shopping for all of the great outdoor gear that The North Face sells. The North Face will in turn pay Camp Fire USA a commission for each sale its website generates. "Those incremental funds will go towards all of the great programs and events we are planning to take place during our Centennial year in 2010," Kirkpatrick explained.
The link will be featured on the Camp Fire USA landing page at campfireusa.org, as well as the site's Online Store page.
Today, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear that push the boundaries of innovation so customers can push the boundaries of exploration. The North Face is proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. It's also a popular brand with youth everywhere.
Camp Fire, which will turn 100 next year, operates camps from coast to coast where thousands of children learn to enjoy and appreciate the environment Camp Fire USA’s hundreds of outcome-based youth development programs are open to all members of every community it serves across the nation. While there are many youth service organizations, there are none as diverse as Camp Fire USA.
For more information, contact:
Kirk Kirkpatrick
V.P., Chief Marketing Officer
Camp Fire USA
(816) 285-2028
kirk.kirkpatrick@campfireusa.org